Internet Marketing Kristiansand
Search Engine Optimisation KristiansandWorking with Google and the others...
With over 12 years in the internet industry, we have gained vital experience and knowledge on how to manage your internet marketing campaigns with fantastic proven results. We can deliver a complete package including technical advice and changes, so you dont have to outsource or use multiple suppliers.
What is internet marketing and why is it important?
Internet marketing ties together creative and technical aspects of
the Internet, including: design, development, advertising, and sales.
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.
Viral marketing and viral advertising, refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
Many companies simply embed key words on their web site to support Search Engine Optimization best practices in order to receive a high ranking on Google in the hopes of building a strong internet business. However, this is only one component to capitalizing on the power of viral marketing. Viral marketing is about connections. The more quality connections a company can make, the more business impressions they will create. The more business impressions they create the higher likelihood that a consumer (or other business requiring a service) will make contact to purchase a good or service.